It’s extremely beneficial for companies that want to gain more visibility for their YouTube videos as well. Social media advertising allows you to promote your brand’s content instead of blatantly promoting your products. You can pay to promote blog posts, videos, or other content that you’ve already published on your brand’s social media profiles. Some of your advertising costs can be replaced by online marketing tools, as well – and these online tools usually “pull more weight” by integrating with the rest of your online marketing program.
Now you clearly understand 11 of the best ways in which you can benefit from social media advertising. Every business in every niche and vertical can enjoy these benefits of social media advertising with the right campaign tactic, ad placement, format, and creative. While some people may worry that paying an influencer to promote your products will affect people’s trust in their Local Business Listings brand, that’s not always the case. A CPC Strategy survey found that 22.9% of consumers will still trust a paid recommendation from an influencer. 44.2% said that their trust in the advertising depends on how much they already trust the influencer. Felissimo, the Japanese online marketplace, also experienced an impressive lift in their conversion rates with Facebook advertising.
Brands like ONYGO saw an even better result with Instagram ads, which helped them gain an 11-point lift in brand awareness among their target audience group. Listening to what consumers are saying about your brand or products can help you discover what’s working in your strategy, and what are some user pain points. Understanding what values are important to your consumer can help you market to them. Social media platforms have created spaces for people to voice their opinions about the news, politics, products, or anything else that might be currently trending.
For example, if you run a campaign on Facebook but your customers are more likely to be LinkedIn users, you’re unlikely to convert a lead. If you don’t cap your bids, you could blow through the money you thought would last months in a matter of days. Because through Internet advertising, you can highlight your business beyond your local area and reach out to your target audience worldwide. You don’t have to travel anywhere to expand your business; you can easily connect with your audience with the help of the Internet. With this, your business will be accessible to millions of clients.
Here are the types of ads you can post on Instagram and of course, how can you benefit from them. While it might also be considered paid marketing, don’t forget about engaging with top Instagram influencers for collaborations as well as an additional option here. I am sure most people reading this article have already tested and used Instagram. If you already have a personal account you’ll need to set up a new account for your small business. Basically, there are 2 advertising methods on Instagram, the free one and of course, the paid ads feature.
If you want to go beyond organic posting, there is an option to run paid advertisements. Each social platform offers its own form of paid advertising. Your social media advertising capabilities will vary depending upon your platform. According to a study outlined in an AdAge.com article, a retargeted display ad encourages 1000% more people to search for a product over a standard ad. You can spend thousands of dollars on a 30-second television ad that might reach someone who might be interested in what you have to sell someday.